Hello Bello
THE APPROACH
For both the Landing page and Instagram conversion ad, I focused on education and awareness with a narrative to flow in an immersive, engaging experience for mobile users. After a content audit of the landing page I realized I was being prompted to “bundle” before being educated on what “bundling” meant. Taking this into consideration, the new approach welcomes viewers the moment they land on the web page or Instagram ad. These both guide viewers through the bundling process, increase intent to purchase and educate potential customers on the Hello Bello difference.
