Imperfect Produce

The Situation

More than 20% of the fruits and vegetables grown in America never make it off the farm because they aren't perfect enough for grocery store standards. This results in billions of pounds of wasted produce every year. With so many delicious fruits and vegetables going to waste, Imperfect Produce decided to do something.

The Solution

Some say ugly, we say uniquely delicious. This campaign pairs ugly fruit with their delicious dishes. These encourage reducing unnecessary food waste by signing up for your first box of imperfect produce today!

Responsibilities 

Content Audit, Campaign Concepting, Layout Designer, Photographer Assistant