Macy’s INC Mens

THE problem

INC brings fashion clothing to the style-minded customer, offering contemporary apparel with a modern attributes and details. Designed for the man who likes to shop and keep his wardrobe up to date, the brand delivers the styles that make him feel confident. It is cool and current but also approachable, with the key items a fashionable guy needs in his wardrobe. This includes both dressier suiting and more casual denim, all of which work together.

my role

Storyboard designer

THE Approach

Prior to production of the Macy’s Holiday brand video I worked closely with our production team and Creative Director to produce a shot by shot storyboard series for the INC Mens Holiday campaign video. These storyboards were used in the filming and photoshoot of the INC Mens campaign.

Scene 01

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Scene 02

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Scene 03

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Scene 04

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Scene 05

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Brand Video

Brand Imagery

Macy's | INC Mens