THE problem

Due to the pandemic those struggling with hunger are in a real crisis. More than 54 million people may experience food insecurity in 2020, including 18 million children.

My role

Creative Lead, Campaign Concepting and Research, Campaign Identity Design, 360 Marketing Development, Print & Digital Designer

THE Approach

Timed to September’s Hunger Action Month, Tiller & Hatch pledged to donate 1M meals across 16 major U.S. cities in partnership with Feeding America member food banks. In order to amplify the philanthropic initiative and help as many people as possible, the Tiller & Hatch team utilized co-founders Brad Paisley and Kimberly Williams-Paisley, Social Media and Local News outlets.

1,000,000

Meals Donated

610

Press Hits

750,000

LBS of food distributed

2.4B +

Impressions

60,000+

Families Served

16

Cities